Turkiye’s taste ambassador ‘Hafız Mustafa’ will sweeten London

Hafız Mustafa 1864, international representative of Turkish culture and gastronomy, is set to inaugurate its first outlet in the heart of London. This strategic expansion marks an important milestone for the brand. It is already well-regarded across Turkey and Dubai for its exquisite confectionaries under the visionary leadership of Avni Ongurlar and his sons, Emre Ongurlar and Eren Ongurlar. With its presence in major Turkish cities and Dubai, Hafız Mustafa’s London store will further elevate Turkey’s cultural and culinary profile in one of the globe’s cultural, financial, and commercial hubs.

It is announced that a sprawling
1,000 square meter flagship site in the prestigious Knightsbridge area will be within the next 4 to 5 months. The branch will be situated at 92 Brompton Road, London, a prime location known for luxury. The 150-seat eatery is designed to offer a traditional dining experience and 5 exclusive VIP rooms, offering a more personalized dining experience for guests seeking privacy. Hafiz Mustafa plans to accommodate its guests’ spiritual and cultural practices, offering a welcoming and inclusive environment for all. Hafiz Mustafa 1864’s new site in Knightsbridge is set to become a celebrated addition to London’s vibrant culinary scene.

Hafız Mustafa 1864 has been recognized globally for its exceptional quality, evidenced by the prestigious ‘Super Taste Award’ from the International Taste Institute in Brussels in 2019. This accolade, alongside the recognition as “Turkey’s Tourism and Culture Ambassador” by Foodlife Magazine and securing the second spot on the list of “The World’s 150 Most Legendary Dessert Places,” underscores the brand’s commitment to excellence.

In a recent triumph, Hafız Mustafa was honored with the “Baked Goods and Pastry” award at the BBC Good Food Middle East Magazine Awards, reaffirming its status in the culinary world. These awards celebrate the brand’s role in promoting Turkish gastronomy internationally.

We not only open branches, but also carry our production and culture wherever we go. Our culture comes from the Ottoman Empire and the interest and curiosity in our name is very high. I am not a Hafiz, but I aim to be the Hafiz of my work, that is, to do the best.

London Branch | Coming Soon

Hafiz Mustafa 1864 

London Branch | Coming Soon

Hafiz Mustafa 1864 

Beyond its commercial success, Hafız Mustafa promotes Turkish tourism and culture, attracting a global clientele eager to experience its centennial flavors. Avni Ongurlar, the company’s Chairman, emphasizes the brand’s contribution to tourism, noting that tourists comprise about 60% of their annual customer base. Ongurlar’s vision aims to share Turkish culture and heritage through every branch opened worldwide.

Avni Ongurlar highlights the brand’s dedication to representing Turkish culture authentically, from its Ottoman roots to modern interpretations. By incorporating traditional elements like the fez into their presentation, Hafız Mustafa is a genuine cultural experience for its patrons through taste, packaging, and design to present the richness of Turkish heritage.

As Hafız Mustafa gears up to launch its prestigious store opposite Harrods in London’s Knightsbridge, the excitement builds for opening and establishing a new production factory.

The opening promises to enchant London with Hafiz Mustafa’s legendary flavors and charm.