Hafiz Mustafa Makes a Special Appearance on Times Radio for National Baking Week
As part of National Baking Week 2024, Ahmet H. Demir, Managing Director of Hafiz Mustafa, appeared on Times Radio. National Baking Week, held every year from October 14 to 20, celebrates the art and craft of baking. It encourages bakers of all skill levels to take up their rolling pins and oven mitts, from those starting their first batch of cookies to seasoned pastry experts. Since its founding in 2007, the event has grown into a national celebration in the U.K., inspiring people to explore the joys of baking at home.
Demir shared Hafiz Mustafa’s rich culinary history with a broader British audience. Times Radio, owned by News UK, is one of Britain’s major digital radio stations. With a weekly audience of over 478,000 listeners, the station offers a powerful platform for sharing unique brand stories and news.
A Rich History of Turkish Confectionery
Demir opened the conversation by highlighting Hafiz Mustafa’s 160-year history in confectionery. “Our recipes have been passed down through generations, keeping the heart of Turkish and Ottoman dessert traditions alive,” Demir said. According to Demir, the rising demand for genuine Turkish sweets drove Hafiz Mustafa’s recent expansion to London. The brand is recognized for its delightful and traditional offerings.
He proudly shared that Hafiz Mustafa’s products are crafted with the finest ingredients, staying true to the brand’s legacy. “Turkey is the largest producer of pistachios, and we go the extra mile in selecting only the highest quality pistachios,” Demir noted. He explained that their pistachios are carefully chosen for their freshness, oil content, and flavor, giving Hafiz Mustafa’s sweets a distinctive aftertaste. “You can feel it when you taste Hafiz Mustafa confectionaries,” he added.
Demir opened the conversation by highlighting Hafiz Mustafa’s 160-year history in confectionery. “Our recipes have been passed down through generations, keeping the heart of Turkish and Ottoman dessert traditions alive,” Demir said.
Hafiz Mustafa 1864 @ Times Radio London
Hafiz Mustafa 1864Â
Hafiz Mustafa 1864 @ Times Radio London
Hafiz Mustafa 1864Â
The Art of Baklava
One of the key points Demir discussed on Times Radio was Hafiz Mustafa’s signature pistachio baklavas. “Our special pistachio baklavas contain 90% pistachios and only 10% phyllo,” Demir said, a unique ratio that sets their baklava apart from competitors. No other brand, he explained, uses such a high percentage of pistachios, making Hafiz Mustafa baklavas truly special.
Phyllo dough, a key component in baklava, is rolled out to a paper-thin consistency. “It is so thin that light passes through it,” Demir explained. This technique, perfected over 160 years, has been passed down by skilled artisans who work with great precision and care. Handcraftsmanship and quality ingredients are at the foundation of Hafiz Mustafa’s offerings, identifying their baklava from others on the market.
He pointed out that the roots of baklava and Turkish delight can be traced back to the Ottoman Empire. “Baklava is a symbol of hospitality,” Demir said. While many other brands have shifted to more cost-effective production methods, Hafiz Mustafa has stuck to its principles when it comes to quality.
A Motto Built on Trust
Demir also revealed Hafiz Mustafa’s guiding motto: ‘’We produce only the delights we’d happily offer our children’’. Demir conveys the brand’s devotion to the highest purity standards in Hafiz Mustafa’s offerings.
“We do not use chemical additives, colorants, fructose syrup, glucose syrup, or preservatives in our products,” Demir emphasized.
In contrast to contemporary commercial production, which frequently uses shortcuts to reduce costs, Hafiz Mustafa is devoted to using only natural ingredients and traditional methods. Demir noted that quality is always the priority, and the brand never compromises that principle.
A Warm Invitation to Brompton Road
Demir closed his appearance with a warm invitation for listeners to visit Hafiz Mustafa’s new London branch at 92 Brompton Road. He encouraged dessert lovers to explore the authentic flavors of Turkish and Ottoman sweets firsthand. ” Your visit is something we are looking forward to,” Demir said, inviting fans of the brand and curious newcomers to taste the confectionaries that have made Hafiz Mustafa famous.
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