Hafız Mustafa Brings Turkish Tradition to the Mall of Emirates
Hafız Mustafa Expands to the Mall of Emirates with a Grand Opening
Hafız Mustafa, the iconic Turkish confectionery brand, opened its newest branch at the Mall of Emirates (MOE) in Dubai with a grand ceremony. Hafiz Mustafa’s journey, which started with a 17-square-meter store in Eminönü, Istanbul, 160 years ago, continues with the MOE branch opening.
Aiming to become a global brand, Hafiz Mustafa has been praised for its loyalty to maintaining Turkish dessert traditions. Following the grand opening of the Dubai Mall location in 2019, Hafiz Mustafa has gradually grown throughout the United Arab Emirates, with the opening of its newest branch in the Mall of Emirates.
The philosophy of Hafız Mustafa has always been to expand while maintaining its foundation. Sekerci Hafiz Mustafa was founded years ago in Bahçekapı, Istanbul, and several events have marked its history. Hafiz Mustafa prospers by introducing Turkish sweets and culture to international markets.
A New Milestone for Hafız Mustafa
Eren Ongurlar, a board member of Hafız Mustafa, underlined the role of the new MOE branch during the opening ceremony. According to Ongurlar, the location is essential to the company because it balances modern innovation and tradition. He underlined that MOE (Mall of Emirates) is one of the busiest malls in Dubai, making the branch a prime location in Dubai.
Ongurlar discussed the brand’s objective of using its traditional and distinctive flavors to appeal to customers. Ongurlar stated that the MOE branch is an important turning point in this mission. Hafız Mustafa intends to grow throughout the United Arab Emirates, with future locations in JBR and Dubai Hills Mall. Ongurlar emphasized that Hafız Mustafa is a cultural ambassador who introduces Turkish desserts to the global market while offering Turkish confectionaries.
MOE Branch Offers Full Range of Products
All products available at the Dubai Mall are now offered at the MOE branch. Visitors can enjoy Turkish favorites like baklava, kadayıf, Turkish delight, cakes, and more. The store also has a boutique seating area where visitors can relax and enjoy freshly brewed Turkish tea or coffee.
Hafız Mustafa is often called Turkey’s “flavor ambassador” for promoting Turkish dessert culture. The company is now preparing to take this tradition beyond Dubai, with plans to open a store in London, England, by Q4 2024.
Ongurlar stated that the MOE branch is an important turning point in this mission. Hafız Mustafa intends to grow throughout the United Arab Emirates, with future locations in JBR and Dubai Hills Mall. Ongurlar emphasized that Hafız Mustafa is a cultural ambassador who introduces Turkish desserts to the global market while offering Turkish confectionaries.
Hafiz Mustafa Mall of Emirates Branch
Hafiz Mustafa 1864
Hafiz Mustafa Mall of Emirates Branch
Hafiz Mustafa 1864
Future Plans for Global Expansion
During his speech at the MOE opening, Ongurlar shared more exciting news about Hafiz Mustafa’s future. He announced plans to open 45 new stores worldwide by the end of 2025. Hafiz Mustafa is also building a large production facility in Istanbul, which will cover 40,000 square meters. Ongurlar mentioned that a 2,000-square-meter production facility would be established in London to support the company’s expansion there.
The new London store, which will span 1,000 square meters, is set to open on Knightsbridge, right across from the prestigious Harrods shopping mall.
PRESERVING TRADITION While Innovating
Even though the business keeps growing and responding to new markets, Hafız Mustafa has a solid connection to its historical foundation. Ongurlar spoke passionately about preserving the brand’s original store in Bahçekapı, which has remained open for over 160 years.
These recipes originate from the Ottoman Empire and are the foundation of the brand’s identity. Ongurlar explained that staying loyal to tradition is a must for Hafiz Mustafa.
At the same time, Hafız Mustafa continues to innovate. Hafiz Mustafa created an R&D department to create innovative products that unite present-day tastes with classic Turkish desserts. Ongurlar shared some examples of these innovative creations, including mesir paste coffee and ala-sauce.
A Legacy of Quality and Innovation
Hafız Mustafa was founded by Hacı İsmail Hakkı Bey, who named the company after his son. Because it adhered to quality, heritage, and innovation, Hafiz Mustafa has become one of Turkish confectionery’s most reputable trademarks.
The company has a long history of success, from winning international medals to creating the first-ever pastry recipe in Turkey. Hafız Mustafa is known for its various products, including Turkish delight, baklava, custard, milk desserts, and cakes.
To maintain its reputation, Hafız Mustafa uses the latest technology in its production processes and adheres to the highest hygiene standards. The company’s top priority is to preserve the historical taste and texture that has made Hafız Mustafa a beloved brand for 160 years.
Hafız Mustafa is passionate about presenting the world to the decadent dessert traditions of the Ottoman Empire while it grows. Hafız Mustafa plans to expand its traditional Turkish flavors globally by opening new stores in London and the United Arab Emirates.
