Hafiz Mustafa Opens a New Gateway at Istanbul Airport
Hafız Mustafa 1864 opened its newest branch at Istanbul Airport after completing all procurement, design, and compliance processes. The location serves international passengers near the main departure gates. Baklava trays, Turkish delight boxes, traditional desserts and pastries, Turkish coffee now appear inside Istanbul Airport Terminal. Packaging complies with all aviation transport rules. Passengers receive access to freshly prepared items from early morning until late night.
Product displays follow the same presentation used across major city branches. The opening provides an unexpected pleasure for travelers—a final, legitimate taste of the city before the seatbelt sign lights.
A Deliberate Direction
The decision to open here was a calculated one. Board Member Eren Ongurlar, during a walkthrough on the opening day. Hafiz Mustafa’s direction is clear. He views Istanbul Airport as a new type of connection. The link gives Turkish culture direct access to a world of international travelers. A person from any nation can now have a direct, tangible bond with a piece of Istanbul’s heritage, seconds before they board a plane.
The same sentiment was found to be parallel in comments from Ahmet H. Demir, the Global Markets Managing Director. He spoke about the opening. Passengers, he noted, now hold a piece of the Hafiz Mustafa story with them in their hand luggage. Hafız Mustafa’s value crosses borders in real time, carried by people who will enjoy it. It’s a wonderfully direct model.
Board Member Eren Ongurlar walked the aisle during the opening tour. “Istanbul Airport forms a living bridge,” he said. “Our flavors now greet travelers at the very moment of departure.” Global Markets Managing Director Ahmet H. Demir added, “Hafiz Mustafa boxes now cross borders on the same flight as their owners, sharing our culture globally.”
Hafiz Mustafa Istanbul Airport Branch
Hafiz Mustafa 1864
Hafiz Mustafa Istanbul Airport
Hafiz Mustafa 1864
From Shelves to Carry-On
So, what is available? Pretty much everything. The new airport outpost is a miniature version of its grand city counterparts. Gleaming trays of baklava sit stacked high. Colorful boxes of Turkish delight await selection. Traditional desserts, pastries, and real Turkish coffee’s aroma. It is all here.
The logistics alone are something to consider. A constant, almost invisible ballet of operations keeps the store running. Temperature-controlled deliveries arrive multiple times a day from the central production facility. Shelf stock gets refreshed continually. The whole setup guarantees the pastry you buy at the gate has the same freshness as one from a downtown branch.
The Inner Workings
This project required serious collaboration. You know, a complex operation has many moving parts. Unifree Duty Free helped facilitate the retail mechanics. iGA gave support for access and zoning. But Hafiz Mustafa kept the core elements close. The company handled all staff training, the specific logic of the product displays, and the packaging standards.
Perhaps most important, every operation component remains under Hafız Mustafa’s direct control. No franchise delegation exists. None at all. When you buy something here, you interact with Hafiz Mustafa itself, not a third-party operator. The method protects the brand’s character—a non-negotiable point for Hafız Mustafa.
A Layout for People in Motion
Hafiz Mustafa placed 19th-century patisserie design inside a 21st-century airport terminal. The store’s entire layout defers to the passenger’s needs. Service counters are positioned to work with IGA’s directional design. Display units support high-traffic, quick-scan engagement. The shelves stay fully staffed, ready for the next wave of passengers.
Even the queue paths follow existing foot traffic patterns. The design is innovative. It is respectful. The decisions show a need for speed and consistency while protecting Hafiz Mustafa’s historic persona under demanding airport conditions. Dessert boxes now enter flight cabins without any extra transit stops. Each contains the same recipes served at the flagship city stores, with multilingual labeling for all major destinations.
